Hi👋 Kiki here

A product designer with over 4 years of experience in UX design and research. My background spans across eCommerce, transportation, telecommunication and fashion. I have worked at multinational companies, as well as at startups and scale-ups.
👩‍💻 Currently designing app and web-based products for the listing team at Depop👖
📍 London, UK
Previously at BT Group ☎️ + National Express 🚌

Why UX?

✨ It allows me to be both creative and analytical, channeling both mindsets to design products that are meaningful, relevant, and highly considerate of the user.

Few things about me:

  • I enjoy evidence-based design, problem-solving and am always questioning how things work. With an inquisitive & caring nature, it's rewarding for me to help find the best possible solution for a problem.
  • My curiosity and empathy for people motivate me to understand them better. Being open-minded to listen to different opinions, I believe there is no right or wrong way to do most things.
  • I enjoy continuous learning: through reading books, articles, attending courses and working with different people. Growth and progression is very important to me.
  • For fun, I like to 🧘🏽‍♀️, 📚, 👩🏽‍🍳

What sets me apart?

5+ years in e-com — With experience in different e-commerce sectors and product areas. Also in different job roles, with more creative goals in product development and more commercial, revenue-driven goals in buying and sales. I believe I have a well-rounded approach and understanding, am always willing to listen and collaborate with different stakeholders.
Attention to detail — I always try to do my best work in all projects, implementing my learnings from previous. With personal goals to master my skillset and expertise within my craft. I’m always thriving for brilliance whilst aligning my work with the company’s values and goals.
Honesty & Clarity — I value honesty and clarity within communication and the working environment. I believe it is the best approach to have when tackling issues in a professional manner. Problems are solved more efficiently, learnings can be implemented and progress to be made for all parties.

Design values

Accessible — I want to design products that everyone will be able to use with ease. Products that are inclusive of 100% of users rather than the lucky 99%.
Ethical — I wouldn’t feel comfortable using dark patterns or tricking users into spending more than they need, through the power of design. I’d rather create interfaces that works well and communicate the business’s products as best possible for users to make their own right choices.
Usable — I value research and data-driven insights to inform design decisions. I believe in testing products with real users. And solving problems rather than being features-orientated. Ultimately, a business exists to generate income but it is also very important to focus on improving the experience for all its customers.